REACHING AUDIENCES IN A DIGITAL AGE: TV NEWS ADVERTISING STRATEGIES EVOLVE

In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. Despite, the rise of digital platforms has shifted viewer behaviors. To effectively connect with contemporary viewers, TV news outlets must develop innovative advertising strategies that seamlessly integrate traditional television with digital element

In bustling cities across the globe, auto rickshaws swerve through traffic, their vibrant hues catching the eye. These ubiquitous transports, often adorned with promotions, are a dynamic canvas for businesses seeking to reach a broad audience. Rickshaw advertising offers a unique opportunity to interact with consumers in their daily lives, turning